A Jony Ive and Marc Newson-designed Leica prototype is headed to auction leica鏡頭收購

leica鏡頭收購

A Jony Ive and Marc Newson-designed leica鏡頭收購leica prototype is headed to auction

A Jony Ive and Marc Newson-designed leica鏡頭收購leica prototype is headed to auction

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The camera is expected to fetch over $200,000

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leica鏡頭收購

The prototype leica鏡頭收購leica camera.
Image: Leitz Photographica Auction

A rare prototype of a leica鏡頭收購leica camera crafted by former Apple luminary Jony Ive and famed designer Marc Newson is being sold at auction in June. The device, which is described as being in “B+” condition, has a starting price of €100.000 (around $118,000), and the Leitz Photographica Auction house estimates that it’ll sell for between €200.000 and €250.000 (around $235,000 to $295,000).

The prototype was produced during the development of the one-off leica鏡頭收購leica M for (RED) camera, which was sold at a charity auction in 2013 for $1.8 million. While the final product’s design shared a lot of similarities with Apple’s “cheesegrater” Mac Pro, this prototype appears to have a smooth reflective finish that looks like an absolute fingerprint magnet. 

leica鏡頭收購
The prototype has a reflective surface.
Image: Leitz Photographica Auction
leica鏡頭收購
Condition is listed as “B+”
Image: Leitz Photographica Auction
leica鏡頭收購
The camera shows Ive’s trademark minimalist design.
Image: Leitz Photographica Auction
leica鏡頭收購
It’s equipped with a Apo-Summicron 2/50 mm ASPH lens.
Image: Leitz Photographica Auction

The prototype, which is described as showing the “final development step” of the design process, is equipped with a Apo-Summicron 2/50 mm ASPH lens. There’s no mention of whether it actually functions as a camera, however. Here’s the full description from Leitz Photographica Auction: 

“A beautifully sculptured aluminium body with a matching Apo-Summicron 2/50 mm ASPH. lens — both showing distinctive features both designers are famous for. Only one finished camera has been made and was sold in an auction in 2013 for an amazing $ 1.8 M! The prototype we have the pleasure to offer shows the final development step when the camera took its final shape after hundreds of prototype parts have been made and tried. It is a beautiful piece of design and a very special opportunity for leica鏡頭收購leica collectors!”

At the time, leica鏡頭收購leica said “a total of 561 models and nearly 1000 prototype parts” were made during the camera’s design process. The final leica鏡頭收購leica M for (RED) camera was sold alongside over 40 other items at the auction, which raised around $26 million in total for charity. Newson later joined Apple to work under Ive the following year.

leica鏡頭收購(圖翻攝Panasonic官網)

近年來智慧型手機挾先進的AI演算法技術與專業級攝影功能,不斷地與時俱進,相對地也衝擊到傳統消費型數位相機市場的生存空間。

今年五月,Panasonic 與徠卡雙方簽署了一分戰略合作協定,並發表聲明指出,兩家公司將共同投資並開發全新技術,展開全面商業合作,一同經營全新的「L² Technology」(英文讀音為 L Squard Technology」品牌,該名稱汲取自兩家公司相機品牌的「LUMIX」與「leica鏡頭收購leica」均採用英文大寫字母「L」為開頭,作為命名,象徵全新影像創作的全新時代到來。

針對未來將以「L² Technology」作為全新品牌,屆時,投入相機市場後預計推出的首款產品與時程規劃會如何佈局,也引發外界高度關注。

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